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I’ve spent 14 years in legal marketing, most of it running teams in-house.

Now, I give ambitious local and regional firms the tools to grow measurably, and without the overheads.

John King, smiling, in a pale blue jumper, sitting by a window

Results in brief

  • Asons Solicitors

    £12mof new business from £1.2m of spend, as a first marketing hire

  • Your Legal Friend

    £13.9min new business from £2m of marketing spend, with enquiries 'up' 79%

  • National consumer law firm

    14:1return on ad spend, up from 5:1, in target practice areas
See the full stories

Why I do this

Ambitious firms deserve to be found.

Since 2012 I’ve been helping law firms to grow their caseloads and client rosters by reaching more of the right prospects, in the right places – without breaking the bank.

The ambition

I set up Leahy+King to help more partners, marketers and law firms to solve the ‘growth puzzle’ – turning marketing from a costly support function into a vehicle for investment and expansion.

Time and again, I find that founders, partners, high-street practices and regional firms have great aspirations, and the expertise to rival the ‘big’ city firms.

They just need more of the right people to know it.
And they need a little help getting there.

The challenge

Many firms often don’t have the time, or the internal capacity to connect the dots and translate their hard-won expertise and stellar reputations into business growth.

  • Outsourced

    Some have outsourced the work to agencies, only to be treated as a second-class client – while paying through the nose for the privilege.

  • Built in-house

    Others have built internal marketing capability, but still can’t see how the investment delivers a positive return.

  • Needing direction

    Often, existing marketing and business development teams are so busy attending to the day-to-day, that they can't 'look up' from their desks to plan for the future.

The solution

Having worked with rapidly growing national brands, I bring strategic marketing thinking together with technical delivery – for the firms who need it most.

Working together, we can translate your ambition into a practical, measurable plan, while creating the space for its delivery – so you can crack on, safe in the knowledge that it's all in hand.  

That way, your firm can focus on doing what it does best: delivering great legal work, and a first-class client service.

Growing a practice can be a tough and lonely journey…

Wouldn’t it be nice if you had some help?

Let’s see if we’re a good fit

Let’s talk

How I work

Four things you can expect.

  1. I find the problem before we start spending.

    Most firms don’t need a bigger budget. They need to know where their current marketing and BD process is leaking, so we can fix it.

  2. I speak plainly, using numbers everyone can follow.

    Think tangible outcomes – new instructions, new clients and predicted fee income.

  3. I only make recommendations that are practical

    You'll get no 'pie in the sky' blue-ocean thinking here – just actions and recommendations that are appropriate, and pragmatic.

  4. I'm honest, even when it’s a bit awkward.

    Your firm is your future. You want candid advice that'll move you forward, even if it's challenging – so you'll find no sacred cows here.

Start with expert legal marketing advice, from just £95 per month.

'Advise' gives you answers to email queries 'on tap', alongside a 60-minute call each month to discuss current challenges – to plan and define concrete actions – clarifying the path forward.

Our packagesBook a call

Sometimes it's nice to have access to a second pair of eyes, see the results.