Strategic marketing for law firms.
Expert, hands-on marketing help for ambitious law firms looking to grow.
– from £95 per month.
Sound familiar?
Speaking to partners, and commercial leaders, I’m often told:
“We spend consistently, but enquiries feel random.”
Channels and referrers need tracking, so we can see where the work comes from. That’s fixable.
“Enquiries come in, but too few become clients.”
Delays in triage, handover and sign-up can make the warmest leads go cold. I tackle the friction at source.
“We can’t see what our marketing actually returns.”
Reporting on clicks, visits and rankings only takes you so far. I build dashboards that bring clarity.
£030-minute video call
Free consultation: Your first step is free.
If any of these issues sound familiar... we'll talk them through on a free 30-minute video call. I’ll suggest quick wins and next steps, then send you an action list you can put straight to work.
Pick a time that suits you – opens Calendly in a new tab.
Expert marketing support, tailored to your role.
If you lead the firm
You need more new clients from the same budget, and a clear view of what’s working.
I’ll show you where your enquiries are going, how your budget is being spent, and where the value is leaking out. I'll fix the biggest leaks first, and report on progress in a way that feels tangible: delivering new clients and positive returns.
If you lead marketing or BD
You need a sounding board, and back-up when making your case to the partnership.
I’ve been the one-person team, holding it all together – sometimes it’s nice to have a second pair of eyes, and a safe pair of hands. I’ll help you to review plans and agency reports, so you can prove what works to leadership – and keep the credit.
I’ve done this before.
£12m of new business from £1.2m of marketing
Asons Solicitors
£13.9m in new business from £2m of marketing over two years
Your Legal Friend
+38% enquiries in a year, while cost per enquiry fell 48%
NATIONAL FAMILY LAW FIRM
20 mins to answer 80% of new enquiries, down from
~16 hoursNATIONAL CONSUMER LAW FIRM
Figures from my in-house roles at UK law firms – not current Leahy+King client work.
See the full storiesFour steps. So you can choose how far to go.
Advise
Start small
One 60-minute call a month with written recommendations and answers to email queries within two working days.
£95 per month
Diagnose
Growth Audit
Find the leaks
A fixed-fee review of channels, website, enquiry handling and reporting, with a prioritised 90-day plan.
£950, one-off
Improve
Deliver
Fix them
Hands-on work against a quarterly plan, with a monthly report and dashboard linking it to new client growth.
From £750 per month
Scale
Lead
Lead the function
A fractional head of marketing for a day a week, working alongside your in-house team.
From £1,500 per month
Plans can be flexed to meet your needs.
See pricing
About me
I’m John King. I’ve run marketing inside law firms for 14 years.
From a one-person team at Asons Solicitors to leading 46 people and a multi-million-pound budget at a national consumer law firm, I've grown law firms at every stage – reporting to partners, leadership and private equity investors.
But why should established brands have all the fun?
So, I now work independently with ambitious firms looking to expand and develop their practice.
Start with expert legal marketing advice, from just £95 per month.
'Advise' gives you answers to email queries 'on tap', alongside a 60-minute call each month to discuss current challenges – to plan and define concrete actions – clarifying the path forward.
Sometimes it's nice to have access to a second pair of eyes, see the results.
