Our lead generation services

If you’re looking for qualified leads that convert, we can help.

Lead generation has become increasingly complex as channels have fragmented and methods have changed. Once upon a time, it was enough to build a landing page with a form on, and then promote it with Google Ads and then watch the decision-maker credentials roll in.

No more.

Today, you need to provide value to earn the right to speak to your target audience.

For those in the know, lead generation increasingly relies on the development of marketing funnels, with multiple layers of content, promotion, re-marketing, email campaigns and more to inform and educate prospects until they’re willing to commit to buying from you.

If you’re unfamiliar with the channels, techniques and technologies needed to build funnels and automated marketing systems like this, a ‘simple lead generation campaign’ can quite quickly turn into hours or research that still leave you with more questions than answers. If you know exactly what outcome you’re looking to achieve, but aren’t 100% sure on how to get there, our lead generation services are a good fit for you.

 

Understanding your goals

We kick things off by asking a lot of questions. In short, you’ll probably be looking for more leads to grow your business, but you’ll want to know a little bit more about your prospects than just their name and email address.

  • Do these leads need to be industry specific?
  • Do they need to be of a specific seniority?
  • How long is the sales cycle?
  • How quickly are you expecting them to turn into paying customers?

Hashing this out early will help us to discover how big this audience is so we can work out what’s achievable.

We’ll also ask you what a lead is worth and how often your current leads turn into paying customers; this will lead into a discussion on lifetime customer value (LTV) and conversion rates. With this information we can work out what a lead might cost, and you can tell us whether that’s commercially viable.

A trial run will then tell us whether we can deliver leads under this cost threshold in suitable volumes.

 

Understanding your prospect’s pains

We’ll talk through what your ideal customer looks like, what their pains are, and how you’re uniquely positioned to help them. From here, we can work out what challenges we need to ‘solve’ to get their attention. Is it enough to promise a ‘free consultation’? Or do they need to be given a weighty eBook followed by a month-long email nurturing sequence?

We’ll carry out our own research too, to develop a more rounded picture of your audience.

Taken together, this research will lead to content concepts we can use as ‘lead magnets’, giving us an idea of how much work needs to go into designing and developing an asset, and how best to get it in front of your intended prospects.

 

Then a plan comes together

From here, we can devise a plan to disseminate your lead magnet to collect leads as cost effectively as possible. This may require installing snippets of tracking code on your site and integrating a number of tools, software and platforms to automate the lead collection and nurturing journey. We’ll map all of this out in a blueprint before we begin development, so you can see how it all works together. We’ll then develop the lead generation solution to suit your requirements and we’ll run it on a trial basis. If the trial works well, we can scale it up into a bigger one-off campaign, or keep it ticking over as a continuous contributor to business growth.

 

How much do lead generation services cost?

As you might expect, it depends.

Every lead generation agency has their own approach; some use a variation of the same technology stack to keep costs down, while other agencies custom build each to meet the client’s specific requirements. At the same time, different types of leads will need to be gathered in different places and the advertising costs vary wildly between platforms and publishers.

In one case, we were able to collect over 1,000 leads per month in the lucrative ‘medical negligence’ niche for Your Legal Friend, for an average of £65 per lead.

At this level, ‘pay per lead’ deals can become prohibitive for clients, so we often opt for fixed-rate retainers on larger accounts – typically ranging from £1,000 – £4,000 per month, plus ad spend.

To make sure the figures ‘work’, we attempt a trial run of a campaign to assess the rough lead costs and volumes. If the initial results aren’t too far from where we’d like them to be, we can agree on a monthly retainer for the work, or we can work on a performance basis where you pay per leadYou can also choose whether to have ownership of the lead generating ‘system’. If you decide you’d like to own it, there will be monthly costs associated with the technologies used but it means that should you choose to work with other agencies, you can continue using the same lead generation system without the need to involve us. As part of our agreement we’ll provide you with all of the outputs from our research and you’ll have unlimited access to us by email and phone.

 

Why choose us as your lead generation agency?

We’ve spent over £1million on social media advertising, manging campaigns hands-on through the changes brought on by GDPR and the tightening of policies at the likes of Facebook. As the goalposts have moved, so has our experience, allowing us to adapt to continue delivering value.

Having spent years working in-house for brands, we’ve worked alongside both great and diabolical marketing agencies; we’ve learnt what works and what doesn’t, so we can bring you all of the good stuff without the ‘bad’.

 

Next steps

If you think we might be a good fit for you, give us a call or drop us an enquiry through the form on this page and we’ll arrange a date to have a discussion in person. We’ll buy the coffee.

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Lead Generation

Case Studies

What our lead generation customers think

“In a crowded and very competitive market John and the small team he built to support him… achieved outstanding results for Your Legal Friend”

Colin Gibson, COOYour Legal Friend

See how we did it

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