Our copywriting services

When you’re not there in person to speak to your customers and clients, often your copy will be; be it on a website, social media, brochures, emails… copy is everywhere.

With digital channels playing an increasing role in the buyer’s journey to making a purchase, it’s important that you put your best foot forward with copy that is expressive, which has the ability to educate, inspire and ultimately persuade the user that you’re the right choice for them.

We’ve written copy for businesses of all kinds, from iPad accessory blogs through to law firm service pages. In one instance, we were tasked with writing an eBook on PFI contracts for a B2B procurement consultancy business. So, whether you need 200 words, or 20,000 – we can help you.

We can adapt our style to suit your tone of voice and your goals, ensuring that the result suits your chosen format and channel, be it a brochure, email campaign, website copy or advert messaging.

 

Our approach

Our background is in SEO, so we appreciate that thoroughly researched website copy can grow website traffic and improve conversion rates, impacting sales, lead generation and ultimately revenue. We’ve also worked with e-commerce brands and in PR, so we also know how important it is to get the key points across quickly and succinctly to retain interest.

When working on a copy writing project we will gather as much insight as we can from you on your customers and their behaviour. From here, we’ll conduct keyword research and competitive analysis which allows us to map ‘keyword gaps’ that we can use to generate additional traffic for you and your site. For copy that isn’t destined for a website, we’ll analyse the copy with our tools to ensure its suited to your audience, their needs and education level, while checking for common grammar mistakes and typos.

With this research in-hand, we can develop comprehensive copy to suit your needs, while supplying a list of topics and opportunities that you may be able to use in future copy projects, or as food for thought for your content marketing efforts.

 

Swift turnaround times

While we can’t always guarantee it, we have been known to turn around copy in just 24-48 hours, so if you have an upcoming launch or a project that needs some last-minute wordsmithing, we may be able to help you. If you need something urgently, call us directly.

 

What we need from you

You can send us a copywriting brief, or you can talk to us over the phone, or we can buy the coffee and ask you some questions. If it’s easier, we can work from your existing company literature and sales collateral, or even some notes or bullet points – even the handwritten kind. As long as we understand your tone of voice and your goal, we can produce something as a starting poin that we can refine and amend together until it suits you.

 

Why choose us?

We’ve worked for agencies, white-labelled our work for agencies and we’ve worked in-house, so we’re well acquainted with the issues faced by the parties on either side. Sometimes the agency just doesn’t ‘get it’, sometimes the client is unclear in their goals and keeps changing their mind about what the final product should look like. Through honest and open conversation, we can work out if we’re the right fit for your project to avoid these common challenges.

Having written and managed copy for B2B and B2C businesses, across channels and formats for a variety of purposes from advertising through to education and sales, we have a firm grasp on what works. Our research-led approach adds value and insight that you’re unlikely to get when working with a typical copywriter or copywriting agency, and we’re nice folks to deal with.

 

Next steps

If you need some copywriting support for a project, just drop us an enquiry or call use directly and we’ll arrange to talk through your needs in person, so you can tell if we’re the right copywriting agency for you.

 

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Copywriting

Case Studies

What our copywriting customers think

“In a crowded and very competitive market John and the small team he built to support him… achieved outstanding results for Your Legal Friend”

Colin Gibson, COOYour Legal Friend

See how we did it

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